VerticalChange Privacy Policy

Last Updated Nov 30, 2022  

Subvertical, LLC dba VerticalChange (“VerticalChange”) is committed to building long-lasting relationships with our customers and business partners and respects your right to privacy. Below is information regarding the commitment of VerticalChange to protect the personal data of its website visitors. This policy applies with respect to information that we collect and receive, including information related to your use of VerticalChange products and services from our website at https://hello.verticalchange.com. This statement is part of our Acceptable Use Policy and is subject to all of its terms. The term “personal data” includes any information that enables you to be identified, such as your name, employer, physical address, email address or phone number.

Nature of the data collected and purpose of the data we collect

VerticalChange collects personal data when you register on our website, or when you use VerticalChange software products and services. Our website invites you to register with us online, by providing information, including personal data, through a forms page. When you access our website, VerticalChange also receives and records information from your browser, including the Internet protocol address (“IP”) address of the computer you are using to browse the site. VerticalChange may also set cookie information in your browser so that it can relate the pages you request to the personal data you provide. We use this information to fulfill your requests for products and services, to research and gather statistics to improve our products and services and to contact or send you customized marketing information by post, online download or email. You may request to cease receiving such information using our opt-out procedure described below however, once you have registered to use our services or have purchased VerticalChange software products or services, we reserve the right to send you service announcements, administrative communications, newsletters and other information as part of the delivery of our products and services without offering you the opportunity to opt-out of receiving them. VerticalChange Websites and our products and services are not directed to persons under 13. We do not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with personal information without such parent or guardian’s consent, he or she should contact us. If we become aware that a child under 13 has provided us with personal information, we will delete such information from our files. You may request to be removed from our email list by sending an email to info@verticalchange.com with the word “UNSUBSCRIBE” in the email subject line or by following the unsubscribe instructions at the bottom of the email. You may request to be removed from our postal mailing list by sending an email message to info@verticalchange.com. In addition, in order to better understand the needs of the visitors of this website and to adapt the website to these needs, we occasionally conduct online surveys. Participation in these surveys is optional. The data collected through these surveys is used for statistical analysis of visitors, VerticalChange product or product category assessments and for direct marketing purposes.

Disclosure of personal data

We use the information we collect, including personal data, for internal and service-related purposes. Unless we tell you otherwise or unless we have your permission, we do not sell or rent your personal data to any non-affiliated third parties. When involved in a joint marketing partnership, VerticalChange may share information, which you have submitted to us with a trusted partner company, which is subject to applicable non-disclosure and confidentiality obligations. We may also disclose personal data in response to a legal process, for example in response to a court order or a subpoena or as required or permitted in response to a law enforcement request. We reserve the right to transfer information, including personal data, in the event VerticalChange is sold, merged or has otherwise assigned control to another company. This website may send “cookies” to your computer to better serve you with more tailored information when you return to the website. A cookie is a small element of data that can be sent by our website to your browser and stored on your hard drive, not on VerticalChange’s website. Cookies do not contain personal data. Unless you input your personal data onto our website or on another VerticalChange owned or operated web page you cannot be identified and remain anonymous. Our website may also use cookies or other small pieces of code to count users or collect data about the behavior of visitors viewing a page. You can set most browsers to tell you when you are sent a cookie and to refuse to receive it. VerticalChange takes all commercially reasonable precautions to ensure that all information we collect will remain secure, free from alteration and adequately prevent others from freely accessing the information you provide or that we compile. As you are no doubt aware, however, despite these precautions, zealous hackers may wrongfully gain access to this information. Although such unauthorized access is unlikely, we feel obligated to inform you of the risk and advise you that VerticalChange is not liable for any damages caused by such unauthorized access. This policy only addresses our activities from VerticalChange owned and operated websites. Other sites (including those that we link to within an advertisement banner or otherwise, and third-party sites or services which we co-brand) may have their own policies, which we do not control, and thus are not addressed by this policy. We encourage you to consult those other third-party sites and read their privacy notices as they may follow different procedures. We are headquartered in the United States of America. Personal information may be accessed by us or transferred to us in the United States or to our affiliates, business partners, merchants, or service providers elsewhere in the world. By providing us with personal information, you consent to this transfer. We will protect the privacy and security of personal information according to this privacy statement, regardless of where it is processed or stored, however you explicitly acknowledge and consent to the fact that personal information stored or processed in the United States will be subject to the laws of the United States, including the ability of governments, courts or law enforcement or regulatory agencies of the United States to obtain disclosure of your personal information.

Your Protected Health Information is confidential

When you use our software products and services we may collect personally identifiable health information that is traceable to you or your family. This type of information is referred to as “Protected Health Information.” We consider all Protected Health Information, whether it was provided to VerticalChange by you or anyone else, to be Protected Health Information under the law. This information is your property, and you have the right to control who is authorized to access it. We will not disclose or release any Protected Health Information to anyone, even members of your own family, without your express consent except as expressly set forth in this policy or as required by law. Whenever we are required by law to release any of your Protected Health Information, we will only release the minimum necessary information required to accomplish the business use for which the permitted release is allowed.

Your rights to access, correction, and erasure

You have the right to ask VerticalChange about the information we hold about you. In addition, you have the right to correct or delete any information we hold about you. If you wish to know which information VerticalChange holds about you or if you wish to correct and update this information, please contact us by email: info@verticalchange.com

Your rights as a California resident

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit https://hello.verticalchange.com/ccpa.

Changes to the privacy policy

This policy may be amended at any time, so please check back periodically to ensure that you are aware of such changes. If you have any questions about any change, please send an email message info@verticalchange.com with the subject line “PRIVACY POLICY UPDATES.” 

Your continued use of the VerticalChange website will signify your acceptance of such policy changes.